Processes and effects of targeted online advertising among children
Study details
| Year: | Not reported |
| Scope: | Local |
| Countries: | Netherlands |
| Methodology: | Empirical research – Experiment/Intervention |
| Methods of data collection: | Experimental / Quasi-experimental |
| Researched Groups: | Children |
| Children Ages: | Kids (6-10 Years old); Pre-adolescents (11-13 Years old) |
| Funder: | Dutch National Science Foundation |
| Consents: | Consent obtained from parents; Consent obtained from children; Consent obtained from school officials / principal |
| Informed Consent: | Consent obtained |
| Ethics: | Ethical considerations not mentioned |
| Data Set Availability: | Not mentioned |
Goals
Investigate the effects of profile targeting on children’s brand responses (i.e., brand attitude and purchase intention).