Gender differences and wellbeing values in adolescent online shopping
Study details
| Year: | Not reported |
| Scope: | Other |
| Countries: | Slovakia |
| Methodology: | Empirical research – Quantitative |
| Methods of data collection: | Survey |
| Researched Groups: | Children |
| Children Ages: | Other |
| Informed Consent: | Consent not mentioned |
Goals
The purpose of the study was to determine the gender differentiation of adolescents in their online shopping motivation based on utilitarian and hedonic values as an expression of well-being. The aim was to find whether boys and girls differ in their average individual values representing motivators in a specific, individual online shopping behavior, while assuming that a higher frequency of occurrence of the value areas represents a higher level of well-being.