Television food advertising to children in Malta
Study details
| Year: | 2014 |
| Scope: | National |
| Countries: | Malta |
| Methodology: | Empirical research – Quantitative |
| Methods of data collection: | Textual / documentary / content analysis |
| Researched Groups: | Children |
| Children Ages: | All (0-18 years old) |
| Funder: | Malta Government Scholarship Scheme |
| Funder Types: | National Government / Ministry |
| Informed Consent: | No consent needed |
| Ethics: | Ethical considerations not mentioned |
| Data Set Availability: | Not mentioned |
Goals
This research aimed to record advertisements on seven national free-to-air channels, which were then coded according to predefined categories, with a focus on core, non-core and miscellaneous food advertisements aired during 'peak' children's viewing times. The time at which these adverts were aired, between which shows they were aired, the types of food being advertised and the appeal of the advert to children and adolescents were taken into account.