Escaping the “virtual promenade” – new trends in use of social networks by members of generation “Z"
Study details
| Year: | 2017 |
| Scope: | National |
| Countries: | Croatia |
| Methodology: | Empirical research – Mixed methods |
| Methods of data collection: | Online quantitative methods (e.g. Online survey); Other |
| Other Methodology: | Comparative method |
| Researched Groups: | Children |
| Children Ages: | Adolescents (14-18 Years old) |
| Informed Consent: | Consent not mentioned |
| Ethics: | Ethical considerations not mentioned |
| Data Set Availability: | Not mentioned |
Goals
The fact that social media platforms gain large number of consumers, and fast, researchers wanted to see if Croatian students follow world trends regarding the use and preference of certain social networks. Also, they wanted to see what is more relevant when it comes to social media use by Generation Z, what types of content are they most interested in, what type of content do they create, etc.