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Evidence Base

How and Why Parents Guide the Media Use of Young Children

Keywords

Young children Television Educational gaming Touchscreens Parental mediation Media skills Child development

Publication details

Year: 2015
DOI: 10.1007/s10826-015-0144-4
Issued: 2015
Language: English
Volume: 24
Issue: 11
Start Page: 3423
End Page: 3435
Editors:
Authors: Nikken P.; Schols M.
Type: Journal article
Journal: Journal of Child and Family Studies
Publisher: Springer Science and Business Media LLC
Topics: Social mediation
Sample: "In the spring of 2013, an online survey was answered by 1,001 parents living in the Netherlands with one or more children of 0–7 years old at home, who were members of a large online panel. Quotas on the child’s age and parent’s gender were used to arrive at a fairly equal distribution of respondents on these two characteristics. After inspection of the demographics, 105 respondents were excluded from the data set, because they showed inconsistencies regarding the presence of children living at home, the child’s age or because data about the level of income were missing." (Nikken & Schols, 2015, p. 3426) N = 896
Implications For Parents About: Parenting guidance / support ; Parental practices / parental mediation
Implications For Stakeholders About: Researchers

Abstract

Children use electronic screens at ever younger ages, but there is still little empirical research on how and why parents mediate this media use. In line with Vygotsky’s zone of proximal development, we explored whether children’s media skills and media activities, next to parents’ attitudes about media for children, and several child and parent-family characteristics, predicted parental mediation practices. Furthermore, we investigated children’s use and ownership of electronic screens in the bedroom in relationship to the child’s media skills. Data from an online survey among 896 Dutch parents with young children (0–7 years) showed that children’s use and ownership of TV, game consoles, computers and touchscreens, primarily depended on their media skills and age, not on parent’s attitudes about media for children. Only touchscreens were used more often by children, when parents perceived media as helpful in providing moments of rest for the child. In line with former studies, parents consistently applied co-use, supervision, active mediation, restrictive mediation, and monitoring, depending on positive and negative attitudes about media. The child’s media skills and media activities, however, had stronger relationships with parental mediation styles, whereas age was not related. Canonical discriminant analysis, finally, captured how the five mediation strategies varied among infants, toddlers, pre-schoolers, and early childhood children, predominantly as a result of children’s media skills, and media activities, i.e., playing educational games and passive entertainment use.

Outcome

Data from an online survey among 896 Dutch parents with young children (0–7 years) showed that children’s use and ownership of TV, game consoles, computers and touchscreens, primarily depended on their media skills and age, not on parent’s attitudes about media for children. Only touchscreens were used more often by children, when parents perceived media as helpful in providing moments of rest for the child. In line with former studies, parents consistently applied co-use, supervision, active mediation, restrictive mediation, and monitoring, depending on positive and negative attitudes about media. The child’s media skills and media activities, however, had stronger relationships with parental mediation styles, whereas age was not related. Canonical discriminant analysis, finally, captured how the five mediation strategies varied among infants, toddlers, pre-schoolers, and early childhood children, predominantly as a result of children’s media skills, and media activities, i.e., playing educational games and passive entertainment use.

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