Orig. title: Barn, unga, reklam och internet
Engl. transl.: Children, advertising, and the internet
Study details
| Year: | 2015 |
| Scope: | Other |
| Countries: | Sweden |
| Methodology: | Empirical research – Mixed methods |
| Methods of data collection: | Interview; Other; Secondary analysis |
| Other Methodology: | Eye tracking; memory and recognition tests; controlled web surfing experiments |
| Researched Groups: | Children |
| Children Ages: | Other |
| Other Childrens Age Group: | (Age range unspecified in project description) |
| Funder: | The Swedish Research Council (Vetenskapsrådet); Crafoord Foundation |
| Funder Types: | National Research Council; Foundation |
| Informed Consent: | Consent not mentioned |
| URL: | https://www.kom.lu.se/forskning/mkv/barn-unga-reklam-och-internet/ |
| Data Set Availability: | Not mentioned |
Goals
"How much do children and young people get exposed to advertising and commercials on the internet? Do boys and girls react differently to their encounters with online advertising? Does the design of the online advertisement and the target group's age have on impact of the viewer's gaze behaviour?" (Trans. by coder)
Related publications
Orig. title: Två perspektiv på den kommersiella delningskulturen: Barns och reklamproducenters tankar om dold reklam
Engl. transl.: Two perspectives on the commercial sharing culture: Children's and commercial producers' thoughts about hidden advertising
Children’s attention to online adverts is related to low-level saliency factors and individual level of gaze control
Advert saliency distracts children's visual attention during task-oriented internet use