Orig. title: Kinde und Onlinewerbung. Erscheinungsformen von Werbung im Internet, ihre Wahrnehmung durch Kinder und ihr regulatorischer Kontext
Engl. transl.: Children and Online Advertising Forms of Internet Advertising, Perception by Children and Regulatory Context
Study details
| Year: | 2012 |
| Scope: | National |
| Countries: | Germany |
| Methodology: | Empirical research – Mixed methods |
| Methods of data collection: | Survey; Experimental / Quasi-experimental; Focus group; Interview; Textual / documentary / content analysis |
| Researched Groups: | Children; Parents; Teachers / Educators |
| Children Ages: | Kids (6-10 Years old) |
| Funder: | State Media Authority of North Rhine-Westphalia (LfM); Federal Ministry of Family, Senior Citizens, Women and Youth (BMFSFJ) |
| Funder Types: | Regulator; National Government / Ministry |
| Consents: | Consent obtained from school officials / principal; Consent obtained from parents |
| Informed Consent: | Consent obtained |
| Ethics: | Ethical considerations not mentioned |
| URL: | https://leibniz-hbi.de/en/projects/children-and-online-advertising |
| Data Set Availability: | Not mentioned |
Goals
The study aimed to examine the current advertising practice on 100
websites that children referred to as their favourite online presences, to analyse how children
deal with online advertising and assess the advertising regulations in view of the findings.