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Evidence Base

Orig. title: Eesti teismeliste ootused mikrokuulsuste loodud sisule

Engl. transl.: Authentic and Extraordinary Microcelebrities: Expectations of Young Followers

Study details

Year: 2018
Scope: National
Countries: Estonia
Methodology: Empirical research – Qualitative
Methods of data collection: Focus group
Researched Groups: Children
Children Ages: Pre-adolescents (11-13 Years old); Adolescents (14-18 Years old)
Consents: Consent obtained from parents; Consent obtained from children
Informed Consent: Consent obtained
Ethics: Ethical considerations and/or protocol mentioned in the research design
Data Set Availability: Not mentioned

Goals

"The aim of this study was to get an in-depth view of the general expectations of young Estonian followers of microcelebrity practitioners, what kind of content they perceive as attention-worthy and what is considered unfavorable content." (Kaljuvee & Murumaa-Mengel, 2018, p. 35)

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