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Evidence Base

Orig. title: Youtubers e Instagramers: la competencia mediática en los prosumidores emergentes

Engl. transl.: YouTubers and Instagrammers: Media literacy in emerging prosumers

Study details

Year: 2019
Scope: Multinational
Countries: Spain; Portugal; Other
Methodology: Empirical research – Mixed methods
Researched Groups: Children
Children Ages: Other
Other Childrens Age Group: 8-14 years old
Funder: EU-European Regional Development Fund (FEDER) ;Spanish Ministry of Economy and Competitiveness
Funder Types: European Union / Commission; National Government / Ministry
Informed Consent: Consent not mentioned
URL: https://yougrammersid.wixsite.com/yougrammers?lang=en
Data Set Availability: Not mentioned

Goals

Evaluate the media competence of different agents of consumption and production in two social media: YouTube and Instagram, in the face of the relevance and influence of these communicative and participatory practices in today's society and analyze the ways of communication, typologies and profiles, as well as the innovation, diffusion and participation that some of the leaders, Spanish and Latin American, most representative of these platforms or influencers, are promoting in the context of transmedia interaction.

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