Children’s Media Lives (Wave 7)
Study details
| Year: | 2021 |
| Scope: | National |
| Countries: | United Kingdom |
| Methodology: | Empirical research – Mixed methods |
| Methods of data collection: | Interview; Media diaries; Other |
| Other Methodology: | Social media tracking |
| Researched Groups: | Children; Parents |
| Children Ages: | Kids (6-10 Years old); Pre-adolescents (11-13 Years old); Adolescents (14-18 Years old) |
| Funder: | Ofcom |
| Funder Types: | Regulator |
| Consents: | Consent obtained from parents; Consent obtained from children |
| Informed Consent: | Consent obtained |
| URL: | https://www.ofcom.org.uk/research-and-data/media-literacy-research/childrens/childrens-media-lives |
| Data Set Availability: | Not mentioned |
Goals
To learn about children's media habits and attitudes. It provides evidence about the motivations and the context for media use, and how media is a part of daily life and domestic circumstances. The project also provides rich details of how children’s media habits and attitudes change over time, particularly in the context of their emotional and cognitive development.