Skip to content
Evidence Base

Orig. title: Advertising Literacy in a New Media Environment: Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.

Engl. transl.: AdLit

Study details

Year: 2015
Scope: Local
Countries: Belgium
Methodology: Empirical research – Mixed methods
Methods of data collection: Survey; Focus group; Ethnography / participant observation
Researched Groups: Children
Children Ages: Pre-adolescents (11-13 Years old); Adolescents (14-18 Years old)
Funder: IWT
Funder Types: Regional Government


The main goal of the AdLit project is to investigate how we can empower children and youth to cope with advertising, so that they can grow up to be critical, informed consumers who make their own conscious choices in today’s new media environment.

Related publications

All results