Orig. title: Advertising Literacy in a New Media Environment: Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.
Engl. transl.: AdLit
|Methodology:||Empirical research – Mixed methods|
|Methods of data collection:||Survey; Focus group; Ethnography / participant observation|
|Children Ages:||Pre-adolescents (11-13 Years old); Adolescents (14-18 Years old)|
|Funder Types:||Regional Government|
Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites: implications for regulation
Disclosing brand placement to young children
Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment?
From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats
The effect of ad integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing