Orig. title: Advertising Literacy in a New Media Environment: Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.
Engl. transl.: AdLit
Study details
| Year: | 2015 |
| Scope: | Local |
| Countries: | Belgium |
| Methodology: | Empirical research – Mixed methods |
| Methods of data collection: | Survey; Focus group; Ethnography / participant observation |
| Researched Groups: | Children |
| Children Ages: | Pre-adolescents (11-13 Years old); Adolescents (14-18 Years old) |
| Funder: | IWT |
| Funder Types: | Regional Government |
| URL: | https://biblio.ugent.be/project/179J23A14 |
Goals
The main goal of the AdLit project is to investigate how we can empower children and youth to cope with advertising, so that they can grow up to be critical, informed consumers who make their own conscious choices in today’s new media environment.
Related publications
Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites: implications for regulation
Disclosing brand placement to young children
Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment?
From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats
The effect of ad integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing