Orig. title: Kindern Medien Monitor 2020 (KiMMo)
Engl. transl.: Children Media Monitor 2020 (KiMMo)
Study details
| Year: | 2020 |
| Scope: | National |
| Countries: | Germany |
| Methodology: | Empirical research – Quantitative |
| Methods of data collection: | Survey |
| Researched Groups: | Children |
| Children Ages: | Preschool (0-5 Years old); Kids (6-10 Years old); Pre-adolescents (11-13 Years old) |
| Funder: | Egmont Ehapa Media GmbH, Gruner + Jahr GmbH, Panini Verlags GmbH, SPIEGEL-Verlag und ZEIT Verlag |
| Funder Types: | Private industry / Company |
| Consents: | Consent obtained from parents |
| Informed Consent: | Consent obtained |
| Ethics: | Ethical considerations and/or protocol mentioned in the research design |
| URL: | https://www.kinder-medien-monitor.de/studienbeschreibung/ |
| Data Set Availability: | Not mentioned |
Goals
The study has two main goals. The first being a base for strategic planning of the media-mix in advertising and marketing aimed towards children. The second being to contribute representative data regarding children's media usage.