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Evidence Base

Orig. title: Kindern Medien Monitor 2020 (KiMMo)

Engl. transl.: Children Media Monitor 2020 (KiMMo)

Study details

Year: 2020
Scope: National
Countries: Germany
Methodology: Empirical research – Quantitative
Methods of data collection: Survey
Researched Groups: Children
Children Ages: Preschool (0-5 Years old); Kids (6-10 Years old); Pre-adolescents (11-13 Years old)
Funder: Egmont Ehapa Media GmbH, Gruner + Jahr GmbH, Panini Verlags GmbH, SPIEGEL-Verlag und ZEIT Verlag
Funder Types: Private industry / Company
Consents: Consent obtained from parents
Informed Consent: Consent obtained
Ethics: Ethical considerations and/or protocol mentioned in the research design
Data Set Availability: Not mentioned


The study has two main goals. The first being a base for strategic planning of the media-mix in advertising and marketing aimed towards children. The second being to contribute representative data regarding children's media usage.

Related publications

All results