Orig. title: KidsVerbraucherAnalyse 2014
Engl. transl.: KidsConsumerAnalysis 2014
Study details
| Year: | 2014 |
| Scope: | National |
| Countries: | Germany |
| Methodology: | Empirical research – Quantitative |
| Methods of data collection: | Survey |
| Researched Groups: | Children |
| Children Ages: | Preschool (0-5 Years old); Kids (6-10 Years old); Pre-adolescents (11-13 Years old) |
| Funder: | Egmont-Ehapa-Verlag |
| Funder Types: | Private industry / Company |
| Informed Consent: | Consent not mentioned |
| Ethics: | Ethical considerations not mentioned |
| Data Set Availability: | Not mentioned |
Goals
The study aims to explore the consumer and media behaviour of 6- to 13-year-olds in Germany.